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Wednesday 18 May 2011

Amazon Launch Mysteries and Thrillers Imprint

Amazon is certainly not watching the grass grow around them. Barely a week or two goes by without them ramping up their publishing wing. This week is no different, and today Amazon announced another new imprint - Thomas & Mercer - dedicated to the genres of mysteries and thrillers. Self-published author J.A. Konrath is one of the authors amongst the first four books to be published by the new imprint with his Jack Daniels thriller, 'Stirred'.

From the press release:

Amazon Launches Fifth Publishing Imprint, Thomas & Mercer

New mystery and thriller imprint debuts with four books to be published in Fall 2011

(NASDAQ:AMZN)-Amazon.com today announced the launch of Thomas & Mercer, the fifth imprint from Amazon Publishing, focused on mysteries and thrillers. Thomas & Mercer launches with four books that will be released in Fall 2011: "Resuscitation" by D.M. Annechino, "Stirred" by J.A. Konrath and Blake Crouch, "The Immortalists" by Kyle Mills and "Already Gone" by John Rector. All four books will be available to English readers in Kindle, print and audio formats at www.amazon.com, as well as at national and independent booksellers.

"Our customers enjoy reading mysteries and thrillers, and we're excited to launch this imprint devoted to that genre," said Victoria Griffith, Publisher, Amazon Publishing. "We think our five launch authors are great representatives for the genre and we're looking forward to growing our list with both new and established writers."

Thomas & Mercer will launch with the following books:

•Kyle Mills is the New York Times bestselling author of ten books, including his award-winning "The Second Horseman" and "Lords of Corruption." His new book, "The Immortalists," will be published on October 4.

•J.A. Konrath is the author of seven thrillers in the Jacqueline "Jack" Daniels series, as well as horror novels under the name Jack Kilborn, and more. "Stirred," to be published on November 22, is the eighth and final novel in the Jacqueline "Jack" Daniels series, and also the first to be co-written with author Blake Crouch.

•D.M. Annechino wrote several books early in his writing career, but it wasn't until he authored the AmazonEncore book "They Never Die Quietly" that he fulfilled his goal to become a published novelist. "Resuscitation," the sequel to "They Never Die Quietly," will be published on October 11.

•John Rector is a prize-winning short story writer and author of the novels "The Grove," published by AmazonEncore, and "The Cold Kiss," which was named Best Debut Novel of 2010 by Suspense Magazine. "Already Gone," Rector's third novel, will be published on October 25.

Thomas & Mercer, named for streets that flank the Amazon headquarters in Seattle, joins its sister imprints AmazonEncore, AmazonCrossing, Powered by Amazon, and Montlake Romance in the Amazon Publishing family.

For more information on Thomas & Mercer and upcoming titles, visit www.amazon.com/thomasandmercer. For more information about all imprints of Amazon Publishing, visit www.amazon.com/amazonpublishing. Thomas & Mercer is a brand used by Amazon Content Services, LLC.



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1 Comments

1 C O M M E N T S:

Inkling said...

Amazon's mystery and thriller imprint has the same issue their new romance imprint has. Will Amazon adopt policies and practices that keep their titles from being favored in search results?

To be specific, if someone searches for the exact title of an Amazon competitor's mystery/thriller will they see that book at the head of the search results or will an Amazon title with a similar name or content be displayed? Will the book they're looking for be further down the list, on a later web page, or even not shown at all?

That's no idle comment. I can show Amazon results that do precisely that merely because there's a book from a different publisher that's priced higher, thus making Amazon more money. Amazon search results often conceal a cheaper and better edition. As one knowledgable Amazon programmer told me, never trust Amazon search results. And several years ago, one of Amazon's lawyers confirmed to me that that's a well-established Amazon policy, one they are not interested in changing.

In the near future we're likely to see a lawsuit testing whether heavily biased search engines such as Amazon's constitute false advertising. I'd argue that it is, that it's a particularly deceptive form of 'bait and switch.' Amazon baits with a search engine offering to find a book for you. It then switches you to a product that costs more.

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