Earlier today we posted an example of misinformation from an author solutions service that gets self-publishing a bad rap and underlines the stigmas already out there. Well, just to show some really good information and advice can come from an author solutions service; here is AJ McDonald, a Lulu Public Relations staffer, offering some thoughtful and reasoned advice today on the Lulu Blog about DIY self-publishing and marketing your book.
"Running a business isn’t easy, but none of this is meant to be scary. It is just meant to make a new author think about his or her approach in the journey to become the next bestseller. Be sure to check back for part 2 of 'Setting Realistic Goals' next week when I’ll discuss setting realistic expectations and how your mindset can make all the difference with how far your book goes."
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